We all know marketing in today’s time needs great content. Instead of just pitching your products and services, it is advisable to use relevant and useful content that serves your prospects. A strategic content driven approach can yield good results. Content Marketing enables you to provide value to your audience, form a connection and establish yourself as an expert in the field.
Let’s check out what’s in the article for you -
What is Content Marketing?
Types of Content to use for Content Marketing
Why is Content Marketing important?
What is Content Marketing?
Have you ever thought how many brands you come in contact with in your everyday life? Well, we encounter several brands in our day-to-day life. When we think of drinking coffee, brands like Starbucks strike us because they stay in our mind whenever we think of making a purchase.
But the question is how do they do it? Well, the answer to this is via Content Marketing. They present their brand with such compelling content that you not only remember them, but you consider them while making a purchase.
Let me give you another example. Let’s recall one of the most popular Audi advertisements. They made a video in which they praised one quality of their competitors but at the end of the video, we remember that those 4 qualities were present in Audi. So, conclusively, we remember Audi as the car that has all 4 unique qualities that its competitors have.
This is how you do content marketing. You make content as per various distribution channels where your target audience is present then you swiftly market it.
So, now to define in the simplest possible words, content marketing is the process of curating such compelling content that it makes way in your everyday life via different. This approach not only promotes you as a thought leader but also improves brand awareness. It keeps your business at the top of the mind of the customer when it’s time to buy something you sell.
Types of Content to use for Content Marketing
Listed below are top 5 types of content that can be used for marketing effectively -
1. Blogs
Blogs are helpful in getting you at the top of Google’s search results and bringing more organic traffic to your website. They help in engaging people, generating leads and contribute to building authority in your niche.
2. Videos
In today’s time people prefer videos to grasp things better. Videos allow you to share visual content which can turn out to be engaging and dynamic. It can capture a user’s attention and can lead to invoking emotions, conveying your messages and provide versatility to your content.
3. Email Marketing
It is one of the direct ways to approach your audience. You can directly send your message to your audience’s inbox and can grab their full attention. Start by focusing on solution to their problems to yield better results.
4. Social media
Social media is a place where your targeted audience is already active so it becomes tad easier to approach them. You can improve your brand awareness and boost engagement on different social media platforms.
5. eBooks
eBook is a good tool to provide value to audience in a more comprehensive manner. Digital publications like eBook are interactive and can be used for generating leads and focusing on specific topics that showcase business expertise.
Why is Content Marketing Important in 2024?
Let’s think of ourselves as a customer who wants to buy shoes. Before making a purchase, we would want to consider a brand. We can think of many brands like Puma, Adidas and Nike but we would prefer buying only one brand. It is because it is that brand with whom our budget, values and other factors align.
So, conclusively, content marketing is important so that brands can convey their messages to potential buyers using relevant content.
Some more benefits of content marketing are listed below -
Organic Visibility
It is a herculean task to promote your brand without getting organic visibility. So, content marketing helps your brand to get discovered by Google, rank on top while providing organic results based on search intent of the user.
Authority
When you share market insights and knowledge while using high-quality content, you establish content authority which establishes you as a thought leader in the field.
Conversions
Once you are ranking on top and build authority, you start building relationships. Your audience interact, share and sometimes provide feedback to you. More traffic leads to more sales hence more conversion takes place.
Quick Recap
In 2024, social media is a major part of our lives. We consume a lot of content online and make our decisions based on what we see and perceive. So, it is important for brands to use the power of content marketing to rightly position their brands.
