LinkedIn is undergoing a massive shift in how engagement is valued, and it just proved what top creators have been saying for years:
Comments are LinkedIn’s biggest growth hack, and it’s time to include it in the CXO LinkedIn engagement strategy playbook.
With the platform testing the new 'comment impressions' feature, some users can view the impressions on their comments, something that was never possible before.
Why does this matter?
Comments are content too – A single comment can get more visibility than an entire post.
Commenting drives more views than posting – Some users have seen 10K views on posts but 30K+ views on comments.
Commenting is now measurable – You can decide the type of comments generating reach, making engagement a true growth strategy.
For the entirety of 2024, B2B Marketing strategists (including Flywheelr!) have emphasized engagement over frequency, urging professionals to comment more and post strategically. Now, the data backs this LinkedIn engagement tip.
So, how can you use this shift to dominate LinkedIn without the pressure of daily posting? Let’s break it down.
The Content Domination Model: What does a High-Performing CXO LinkedIn engagement strategy have?
Have you noticed- even LinkedIn Top Voices have high commenting frequency compared to their posts. High-performing thought leaders on the platform don’t just post randomly they follow the LinkedIn Content Domination Model, which consists of three key actions:
High-value posts that drive engagement
Strategic commenting to amplify visibility
Community-driven conversations to build authority
With the comment impressions feature, you can now see exactly how much engagement your comments are generating. This means:
✅ Commenting is now a measurable marketing strategy.
✅ Engagement is just as important (if not more) than content creation.
✅ Strategic interactions with the right people can drive more visibility than posting.
Example: A founder in the AI space sees 1K views on their LinkedIn posts but 3K views on a single comment on an investor’s thread. That’s 3X the exposure without writing a full post.
A LinkedIn Engagement Tip that matters: How CXOs Can Amplify Their Reach
C-level Executives, startup founders, and CMOs often believe that posting frequently is the only key to visibility, but this isn’t true anymore.
With LinkedIn’s 2025 algorithm update, commenting works as an "engagement multiplier."
How It Works:
1️. Find the right conversations – Follow top voices and target audience in your industry, engage before posting your own content.
2️. Add value, don’t just react – Instead of a generic “Great post!”, share an insight, data point, or question that sparks further discussion.
3️. Leverage comment impressions strategically – Identify comments generating the most visibility and double down on what works.
Example: A CMO at a SaaS startup stops focusing on daily posting and instead strategically comments on high-traffic posts from users. Within weeks, their profile views triple, and inbound leads start rolling in.
The 10-Minute CXO LinkedIn Engagement Strategy
One of the biggest objections we hear is: "I don’t have time for LinkedIn."
Here’s the good news: You can stay visible, grow your influence, and attract opportunities in just 10 minutes a day- without posting daily.
Why does this work as a great inclusion to your LinkedIn Strategy?
You stay relevant without needing to create original posts every day.
You get visibility without relying on the algorithm to boost your content.
You build authority through consistent engagement with industry leaders.
This method is mid effort, high impact, and with the 'comment impressions' update, you can now measure your success.
The LinkedIn Comment Section is Broken! Here’s What Brands & Professionals Need to Stop Doing.
At Flywheelr, we believe that authentic engagement is the foundation of a strong personal brand. But lately, the comment section is becoming a wasteland of robotic, low-value responses.
The rise of AI-generated comments has created a new problem: conversations that look real on the surface but add no actual value.
What’s the issue? Here’s what we've observed:
The 3 Worst Types of Comments on LinkedIn-
The Off-Topic Comment – A generic response that has nothing to do with the post. (Clearly, someone’s automation tool went rogue.)
The Parrot Comment – Just rewording the original post back to the author. No insight, no perspective, just an echo.
The Overlong Monologue – A five-paragraph response with little clarity or takeaway. Length doesn’t equal value.
We’ve all seen these. Someone posts a thoughtful insight, and instead of sparking a meaningful discussion, the comments are littered with “Great post!” or AI-generated fluff.
Why This Matters for Your Personal Brand
LinkedIn’s algorithm rewards engagement, but fake engagement is not the answer. Thought leaders and professionals must be intentional about how they interact. Commenting should be about contributing to a conversation not gaming the algorithm.
How to Elevate Your LinkedIn Comments
✔ Add Original Insight – If a post resonates, share a personal experience or challenge related to it.
✔ Ask a Thoughtful Question – Instead of saying “Great post,” ask the author something that deepens the discussion.
✔ Be Concise, but Meaningful – No need to write an essay, but avoid one-word comments.
Brands and professionals who prioritize meaningful interactions will build stronger networks, better credibility, and more opportunities.
Final Thoughts on this 2025 LinkedIn Strategy
LinkedIn’s latest update is a wake-up call: Conversations matter more than ever.
✅ Founders: Engage with investors, customers, and key industry players to build credibility.
✅ CMOs: Comment on industry reports, marketing trends, and partner content to amplify reach.
✅ Tech Leaders: Share insights in discussions to establish expertise and attract opportunities.
Stop stressing about posting daily. Start focusing on engaging strategically.
If you’re a founder or executive looking to build influence, attract opportunities, and grow on LinkedIn without spending hours on content creation, Flywheelr can help.
Frequently Asked Questions (FAQs)
1. Should I stop posting altogether and just comment instead?
No. Posting still matters but the frequency is less important than the engagement. A better strategy:
Post 2-4x per week with high-value content.
Engage daily through commenting.
Use comment impressions to refine your strategy.
2. How do I find the best posts to comment on?
Follow top voices in your industry.
Engage with high-traffic posts that are already gaining traction.
Use LinkedIn search to find trending discussions.
Interact with followers and following list users’ content.
3. How do I write a comment that actually gets engagement?
Avoid boring comments like “Great post!” Instead:
✅ Add insights, data, or unique perspectives.
✅ Ask open-ended questions to spark conversations.
✅ Keep it 2-3 sentences- concise but impactful.
Example of a strong comment: Instead of: “This is so true!” Try: “We tested this with our B2B sales team. AI-driven outreach increased conversions by 35% - but only when combined with human follow-ups. Curious what others are seeing?”
4. How do I track my LinkedIn engagement strategy success?
Monitor your comment impressions to see which interactions drive the most reach.
Track profile views and connection requests- are they increasing?
See if your inbound leads and DMs improve over time.
5. What’s the biggest mistake people make with LinkedIn engagement?
Being transactional. Commenting should be about relationship-building, not just exposure. Add real value, engage consistently, and watch opportunities come to you.
